Nothing attracts attention more that a beautiful girl on the good poster. It is natural that men turn to take a look at the poster because they are attracted by the girl's appearance and her clothes - or the partial absence of clothes. Women look at the girl because they want to be as slim and good-looking as she is. In any case the purpose of the poster's creator is fulfilled - people look at the poster and see information printed on it. Of course, it is important not to make the image of the girl much larger that the words written on the surface of the poster, otherwise it will be useless from the commercial point of view.
The most difficult and important stage in the creation of such poster is to do the poster girl photosession. There are many companies which can offer you the ready-made session, but most probably it won't suit your requirements. The best posters are those where the creator managed to reflect the personal attitude to what he shows and make his model show it as well. If you purchase the ready-made photosessions from one of the companies, they won't have the touch of the person who really wants to make people like the session and the poster. Therefore if you want to create good posters you need to do poster girls sessions yourself.
In fact you don't need that much to create a great series of shots. It may sound too self-confident because many people spend years trying to become successful photographers, but here the situation is different. First of all, if you are going to shoot the sessions inside a studio, natural light will not interfere, but you will need to purchase some professional studio lights. Secondly, you will need a good camera, of course. Some of the modern DSLR Nikon or Canon cameras will be excellent here. Finally, you will need to find a good model.
When you prepare poster girl session, don't be fooled by the appearance of the model. The girl can be stunningly beautiful and yet she won't fit into your idea of a poster. You need to look for someone who can reflect the idea of a product or people that you are advertising on your poster. Thus if you want to display a rock band on your poster, you won't need an intelligent-looking blonde. You will rather need someone who knows what rock music is or looks a little bit like rock performers. So your choice is probably a blonde with some leather clothes and a guitar. This concerns other areas as well, not just music. Anyone must feel that the poster is about music, or fruit, or politics when he looks at the model - even before he reads the text below. You must think about the subconscious associations that you had when you first looked at this model. Usually the first impression is the right one, because this impressions is created by your intuition, not by your mind.
After you chose the model you have to start the photosession itself. Before you proceed to shooting you must establish some kind of personal contact with the model - tell her a joke or simply talk to her for several minutes. After that the model won't feel as if talking to a stranger and sitting or standing in one room with the stranger. She will be more relaxed, more natural and as a result you will make a poster that will look like a real-life scene and not just another image that is technically perfect but lacks charm. Imagine what you want to see on the poster and try to create it. If you are not the photographer, be present at the session and try to cheer the model and the man with the camera so that they can feel they are participating in something enjoyable and not doing just another piece of work.
Poster girls sessions today are done quickly. With a good DSLR digital camera a few hundred shots are made, then the best twenty or thirty are selected. After that they usually undergo Adobe Photoshop processement and adjustment. Some of them are denied at this stage, some of them a little later when the Photoshop editing is completed and you can compare the final results. At the end you receive one perfect magnificent image that will later on become your poster. But poster girls session is an expensive matter and it would be unwise to throw away other shots. They can be used for advertising purposes or for online advertisement. Remember that you can always create a copy of your successful poster online using the same poster girl session. You will need images of much worse quality and resolution, as your online poster will probably be much smaller than the real-life original. Thus you can use some of the photos which were left over during the preparation of the photosession and at the same time protect them from illegal copying. The pirates won't be able to do anything if the size of the image is too small.
One last thing you should remember about poster girls sessions is light and colour. Light falling at different angles can create fantastic effects which are impossible to achieve if you use software effect only. You can make your model happy or sad, satisfied or frustrated simply by using light. Light falling on the model will show her appearance in all details, and light falling from behind will create a mysterious atmosphere. The same happens with coulour. A lot depends on the choice of colour for the background, for the immediate surrounding of the model and even for the model's makeup. There can be endless variations during one poster girl session giving you great base for experiments. You can try different colour schemes until you select one that will be used on a series of shots and on the final poster.
So to create a successful poster girl session you need a good model, a good light and a good camera in the hands of the man who knows what to do with it. It is expensive when you just start, but if you purchased all that is necessary you can create poster girls sessions continuously and print posters as a result.
Alternatively, you may be interested in celebrity posters, for example, Lady Gaga posters or Rihanna posters. These stars are extremely popular nowadays, and if you are their fan, you can find lots of posters on the Internet to choose from. Choose an extraordinary Lady Gaga poster, if this star inspires you and you like her songs. |