Nothing attracts attention more that a beautiful girl on the good
poster. It is natural that men turn to take a look at the poster
because they are attracted by the girl's appearance and her clothes -
or the partial absence of clothes. Women look at the girl because they
want to be as slim and good-looking as she is. In any case the purpose
of the poster's creator is fulfilled - people look at the poster and
see information printed on it. Of course, it is important not to make
the image of the girl much larger that the words written on the surface
of the poster, otherwise it will be useless from the commercial point
of view.<br>
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The most difficult and important stage in the creation of such poster
is to do the poster girl photosession. There are many companies which
can offer you the ready-made session, but most probably it won't suit
your requirements. The best posters are those where the creator managed
to reflect the personal attitude to what he shows and make his model
show it as well. If you purchase the ready-made photosessions from one
of the companies, they won't have the touch of the person who really
wants to make people like the session and the poster. Therefore if you
want to create good posters you need to do poster girls sessions
yourself. <br>
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In fact you don't need that much to create a great series of shots. It
may sound too self-confident because many people spend years trying to
become successful photographers, but here the situation is different.
First of all, if you are going to shoot the sessions inside a studio,
natural light will not interfere, but you will need to purchase some
professional studio lights. Secondly, you will need a good camera, of
course. Some of the modern DSLR Nikon or Canon cameras will be
excellent here. Finally, you will need to find a good model. <br>
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When you prepare poster girl session, don't be fooled by the appearance
of the model. The girl can be stunningly beautiful and yet she won't
fit into your idea of a poster. You need to look for someone who can
reflect the idea of a product or people that you are advertising on
your poster. Thus if you want to display a rock band on your poster,
you won't need an intelligent-looking blonde. You will rather need
someone who knows what rock music is or looks a little bit like rock
performers. So your choice is probably a blonde with some leather
clothes and a guitar. This concerns other areas as well, not just
music. Anyone must feel that the poster is about music, or fruit, or
politics when he looks at the model - even before he reads the text
below. You must think about the subconscious associations that you had
when you first looked at this model. Usually the first impression is
the right one, because this impressions is created by your intuition,
not by your mind.<br>
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After you chose the model you have to start the photosession itself.
Before you proceed to shooting you must establish some kind of personal
contact with the model - tell her a joke or simply talk to her for
several minutes. After that the model won't feel as if talking to a
stranger and sitting or standing in one room with the stranger. She
will be more relaxed, more natural and as a result you will make a
poster that will look like a real-life scene and not just another image
that is technically perfect but lacks charm. Imagine what you want to
see on the poster and try to create it. If you are not the
photographer, be present at the session and try to cheer the model and
the man with the camera so that they can feel they are participating in
something enjoyable and not doing just another piece of work.<br>
<br>
Poster girls sessions today are done quickly. With a good DSLR digital
camera a few hundred shots are made, then the best twenty or thirty are
selected. After that they usually undergo Adobe Photoshop processement
and adjustment. Some of them are denied at this stage, some of them a
little later when the Photoshop editing is completed and you can
compare the final results. At the end you receive one perfect
magnificent image that will later on become your poster. But poster
girls session is an expensive matter and it would be unwise to throw
away other shots. They can be used for advertising purposes or for
online advertisement. Remember that you can always create a copy of
your successful poster online using the same poster girl session. You
will need images of much worse quality and resolution, as your online
poster will probably be much smaller than the real-life original. Thus
you can use some of the photos which were left over during the
preparation of the photosession and at the same time protect them from
illegal copying. The pirates won't be able to do anything if the size
of the image is too small. <br>
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One last thing you should remember about poster girls sessions is light
and colour. Light falling at different angles can create fantastic
effects which are impossible to achieve if you use software effect
only. You can make your model happy or sad, satisfied or frustrated
simply by using light. Light falling on the model will show her
appearance in all details, and light falling from behind will create a
mysterious atmosphere. The same happens with coulour. A lot depends on
the choice of colour for the background, for the immediate surrounding
of the model and even for the model's makeup. There can be endless
variations during one poster girl session giving you great base for
experiments. You can try different colour schemes until you select one
that will be used on a series of shots and on the final poster.<br>
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So to create a successful poster girl session you need a good model, a
good light and a good camera in the hands of the man who knows what to
do with it. It is expensive when you just start, but if you purchased
all that is necessary you can create poster girls sessions continuously
and print posters as a result.<br> |